Be a part of the plan to track and secure the global supply chain with Traxa.io! Time: 10 a.m. US eastern timezone Approximate Duration: 5 to 10 minutes Location: Traxa.io Live Discord Channel Recording:

https://www.loom.com/share/554813e81427460483b59a3ba52b783e

Previous Meeting:

• Happy New year and we will see you in 2023!

This Week:

• Update on LFG (Let’s F’ing Go) marketing campaign to evaluate need for a platform such as Traxa
• TLDR;
  • Length of time the survey was conducted: 45 days
  • Over 1,000 unique container IDs were entered by unique site visitors.
  • An average of 23.6 container IDs were entered per day.
  • Each unique container number averaged a cost of $0.76 per submission to acquire from the Google Ad.
  • Over 80 individuals filled out a general survey form providing us with further data of their company type, roles and the value global asset tracking would provide.
  • This domain was up and passively active for approximately 4 months and was a new website www.findmycontainer.io.
  • Conversion rate (how many targeted actions were performed compared to site visits) was 28.8% on container IDs alone.

Summary Results from the Marketing Survey

The following section captures statistics and figures from the marketing survey conducted in Q4 2022.

Figure 1. Statistics Part 1 of 2 from Google Adwords Campaign.

Statistics Part 2 of 2 from Google Adwords Campaign.

Figure 3. Sample queries in the type of intermodal data people were looking to track.

Figure 4. Survey questions asked after people enters a shipping container ID on the website.

Figure 5. Survey results on how helpful real-time visibility of shipping containers.

What’s next?

Live data is being captured since December 2022 every day from live intermodal container scanning at https://www.trackmycontainer.io. Check it out!

Learn more?